Based on the idea of “science excellence and market empathy,” BASF unveiled its new brand, Care Creations, at In-Cosmetics. Already the world’s largest supplier of functional and active materials for the global personal care industry, BASF (Stand No. D40) is inviting its customers to experience how the personal care market can be shaped by innovations inspired by life. For example, the new “My Lifestyle” concept focuses on different lifestyles of consumers; i.e., “high-flyer” consumers want prod...